When you are ready to start marketing any type of product or service on the Internet, or even if you have a real world business, using the marketing mix strategy is absolutely necessary if you want to get positive results. This was originally made by a man by the name of Neil Bourdon back in the 1950s, and it has subsequently changed. Although the original 4 P’s still remain, two additional strategies have been added which have made it even more useful. Let’s go over what this is, how it works, and why it is what will allow you to become more profitable with your business this year.
Understanding The Marketing Mix Strategies
The original strategy that was used was called he 4 P’s. It represented price, product, promotion and place. This four-part strategy was actually made by a person named MacCarthy, something that has been around since the 1960s. … Read more